Logo, 2016-present


Old Logo

UP-FRONT PROMOTION Co., Ltd. (株式会社アップフロントプロモーション; abbreviated as UFP) is an artist management company under UP-FRONT GROUP. UP-FRONT PROMOTION provides "training, management and promotion of talents".

The current representative director of UP-FRONT PROMOTION is Nishiguchi Takeshi.

As of October 2013, UP-FRONT PROMOTION only carries current and former acts from Hello! Project.


On October 1, 2012, it was announced that UP-FRONT AGENCY would be split into two companies, with UP-FRONT PROMOTION becoming the second half. While most members remained in UP-FRONT PROMOTION, the same day, many members were transfered to UP-FRONT CREATE or J.P ROOM. While it is believed that UP-FRONT AGENCY became UP-FRONT PROMOTION, UP-FRONT GROUP has always listed both as separate companies since the split.

On October 1, 2013, another batch of UP-FRONT PROMOTION members were transferred to various other agencies under UP-FRONT GROUP (UP-FRONT AGENCY, UP-FRONT CREATE and J.P ROOM). The list includes Nakazawa Yuko, Iida Kaori, Abe Natsumi, Yaguchi Mari, Tsuji Nozomi, Matsuura Aya, Satoda Mai (Country Musume), Kikkawa Yuu, Up Up Girls (Kari), Tasaki Asahi, LoVendoЯ, Yoshizawa Hitomi, Ishikawa Rika and Yasuda Kei.

As of 2014, there are no longer any male acts under UP-FRONT PROMOTION.

Current ActsEdit

The dates indicate when the members joined UP-FRONT PROMOTION (from 2012 onwards), not necessarily when they debuted. Some members of major groups first joined UP-FRONT PROMOTION through Hello Pro Kenshuusei, prior to their debut or their group's formation, i.e. members of Juice=Juice, Country Girls, Kobushi Factory, etc.

Former ActsEdit

Transferred to UP-FRONT CREATEEdit

Transferred to J.P ROOMEdit

Transferred to UP-FRONT AGENCYEdit

Branched off from UP-FRONT PROMOTIONEdit


Kids NetEdit

External LinksEdit

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