Logo, 2016-present


Old Logo

UP-FRONT PROMOTION Co., Ltd. (株式会社アップフロントプロモーション; abbreviated as UFP) is an artist management company under UP-FRONT GROUP. UP-FRONT PROMOTION provides "training, management and promotion of talents".

The current representative director of UP-FRONT PROMOTION is Nishiguchi Takeshi.

As of October 2013, UP-FRONT PROMOTION only carries current and former acts from Hello! Project.


On October 1, 2012, it was announced that UP-FRONT AGENCY would be split into two companies, with UP-FRONT PROMOTION becoming the second half. While most members remained in UP-FRONT PROMOTION, the same day, many members were transfered to UP-FRONT CREATE or J.P ROOM. While it is believed that UP-FRONT AGENCY became UP-FRONT PROMOTION, UP-FRONT GROUP has always listed both as separate companies since the split.

On October 1, 2013, another batch of UP-FRONT PROMOTION members were transferred to various other agencies under UP-FRONT GROUP (UP-FRONT AGENCY, UP-FRONT CREATE and J.P ROOM). The list includes Nakazawa Yuko, Iida Kaori, Abe Natsumi, Yaguchi Mari, Tsuji Nozomi, Matsuura Aya, Satoda Mai (Country Musume), Kikkawa Yuu, Up-Up Girls (Kari), Tasaki Asahi, LoVendoЯ, Yoshizawa Hitomi, Ishikawa Rika and Yasuda Kei.

As of 2014, there are no longer any male acts under UP-FRONT PROMOTION.

Current ActsEdit

The dates indicate when the members joined UP-FRONT PROMOTION (from 2012 onwards), not necessarily when they debuted. Some members of major groups first joined UP-FRONT PROMOTION through Hello Pro Kenshuusei, prior to their debut or their group's formation, i.e. members of Juice=Juice, Country Girls, Kobushi Factory, etc.

Former ActsEdit

Transferred to UP-FRONT CREATEEdit

Transferred to J.P ROOMEdit

Transferred to UP-FRONT AGENCYEdit

Branched off from UP-FRONT PROMOTIONEdit


Kids NetEdit

External LinksEdit